The Importance of High Value Links

October 20th, 2008

If you were looking for a person, let’s Say Ben Smith, on the internet how would you start? You might start by putting “Ben Smith” into your internet browser. But which Ben Smith would you find? Because of the way your internet browser works, you would find the Ben Smith that knows how linking affects internet page ranking. Here’s where this could get really technical, but I’ll try to keep it all in layman’s terms.

Whether you are doing a people search like the example above, looking for education reviews or surfing for anything on the internet, the top results you get back are going to be the ones with high value links. High value links are really just links to other websites which have a high page ranking that relate to your web site. At the same time though, you don’t want any competing links. Adding competing links, like links to a website that sells the same product that you do would be a bad thing to do.

So how do you find good links? The most obvious way would be to use your own keywords, and do a search. Then simply pick the top ranked sites that use your keywords (Of course be careful not to pick your competition). It really is just as simple as that.

Finding the right central heating cover

May 28th, 2008

Do I need central heating cover? Haven’t got a clue! Or I didn’t, that’s why I set out to find exactly what it is and who the hell needs it. Being a newly minted forty year old all my rapidly-middle-aging friends seem to be talking about it, but what’s it all about?

I did some research online and the first thing I found is that the subject is confusing. Very, very confusing. There’s about a million different businesses offering a million different services, and while they all basically include cover for central heating emergencies and an annual boiler service there’s plenty more to them than that. Everyone seems to throw in added extras - some do your plumbing, some look after your electrics, some even do pest control! - so the first thing to figure out is what YOU need.

The starting point is to think about where you might have an emergency, and what you need cover for. Don’t waste hundreds of pounds insuring your electrics if you’ve just had the house fully re-wired, for example.

There’s some good tips about telling the different packages on this page about central heating breakdown cover but we’ll be back soon with our own hints after checking out the market some more.