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Enhance your Kitchen with Resilient and Aesthetic Wichita Appliances
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Christmas Light Installation Las Vegas
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In a soft economy that has otherwise gutted the advertising business, the movie industry is taking advantage of cheaper commercial time to build hype for several big-budget films - and ultimately sell more toys.

A number of movie studios have moved aggressively this summer to buy up more commercial slots on television and in print to promote films such as Transformers: Revenge of the Fallen and the forthcoming G.I. Joe: the Rise of Cobra .

In a business where marketing dollars are usually spent to generate ticket sales at the box office, the ad slump is seeing studios buy commercial time to generate more buzz, in hopes of converting it to higher sales of DVDs and action figures. In perhaps the boldest sign so far, Marvel Entertainment Inc. MVL-N and toy maker Hasbro Inc. HAS-N have increased the number of toys being made to coincide with the release of the Iron Man sequel next spring, at a time when other industries are scaling back. Sales of the Iron Man dvds have also been an unexpected bonus.

“We’re very happy to see a result of what’s going on in the economy, which is a reduction in advertising costs,” said David Maisel, chairman of Marvel Studios. “And we expect and hope to take advantage of that for Iron Man 2 next spring.”

He noted that other studios are following the same strategy, looking to saturate the ad market with commercials for select, big-budget movies.

Though Iron Man is still 10 months from being released, and parts of it have yet to be shot, many of the toys for the movie are already made. They will be ready to hit shelves early, coinciding with an advertising strategy aimed at generating more buzz.

“We’ve seen [Hasbro’s] line,” said Rob Steffens, Marvel’s senior vice-president of finance, referring to the manufacturing schedule for the toys. “And we look forward to it being a much larger line than it was on [the first Iron Man ].”

With marketing dollars stretching farther this year, the movie industry is one of the few sectors that’s remained somewhat bullish about ad spending. From auto makers to consumer product manufacturers, many businesses have slashed ad budgets or are looking for bulk discounts.

The box office has remained relatively strong this year, with increases in attendance in Canada and only slight drops in the U.S.

Nominated for eight Academy Awards, Apocalypse Now is one of the more controversial films of its time. Based on Joseph Conrad’s Heart Of Darkness, the film illustrates the worst of human nature and catalogues the horrors of the Vietnam War. Hollywood legend Francis Ford Coppola is the brains behind this portrayal of one man’s descent into the depths of hell and his confrontation with the demons around him and within himself. Sporting a Lord Of The Flies theme, Apocalypse Now is an unforgettable film every movie buff should see at least once…

Martin Sheen plays the role of Captain Benjamin L. Willard, a top-tier Vietnam soldier tasked with a mission of entering Cambodia in search of a renegade Green Beret, Lt. Walter E. Kurtz (Marlon Brando). With orders to “terminate with extreme prejudice,” Willard enters depths of the sweltering jungle where he and his crew become captive to the wild and untamed jungle, seduced by the allure of drugs - fascinated with the Darwinian nature of the world around them. One-by-one, Willard’s men are picked off until he alone is left to face down the infamous Lt. Kurtz.

Having formed his own army from U.S. military deserters, Kurtz lives among a local tribe where he has set himself up to be God incarnate. Willard must learn to walk into the devil’s lair and defeat his opponent without becoming subject to the same laws and temptations which drove Kurtz mad in the first place. Will Willard successfully carry out his mission, or will Kurtz have the last say? Apocalypse Now leaves its audience in the grips of smothering suspense in anticipation of the final outcome…

Marlon Brando makes one of his more memorable cinematic appearances as the rogue Green Beret who is the focal point of the seek-and-destroy mission. His reputation as a master of the big screen is solidified following a career which boasted of such masterful films as The Godfather (also a Francis Ford Coppola production). In addition, Brando’s performance is complimented by a younger Martin Sheen who does well with an extremely complicated role. And notable brief appearances by Harrison Ford (Colonel Lucas) and Dennis Hopper (a photojournalist) help to make Apocalypse Now a cult classic among those who study the careers of Hollywood stars.

With the passing of time, Apocalypse Now only seems to grow in stature among the ranks of the film elite. Many reputable critics rank the film in their top 100 of all-time, and the film is certain to provoke emotions in one direction or another. With a first-class director, great writing, and an all-star cast, Apocalypse Now is a film that lives up to its hype. The synergy of its parts makes the film greater as a whole, and that’s why Apocalypse Now is a definite must-see film…

About the Author

Britt Gillette is author of The DVD Report, a blog where you can find more reviews like this one of the Apocalypse Now (DVD).

Along with Seinfeld and Frasier, Friends dominated the must-see TV of the 1990’s. Winner of innumerable television awards, the show features the lives of six friends in their late-twenties/early-thirties living in New York City - Monica Geller (Courteney Cox), Phoebe Buffay (Lisa Kudrow), Rachel Green (Jennifer Aniston), Ross Geller (David Schwimmer), Joey Tribbiani (Matt LeBlanc), and Chandler Bing (Matthew Perry). The six friends spend the majority of their time in a coffee house named “Central Perk” or in either Monica’s apartment or Joey and Chandler’s apartment.

The Friends (Season 10) DVD features a number of hilarious episodes including the season premiere “The One After Joey and Rachel Kiss” in which Joey and Rachel & Ross and Charlie decide to wait until Ross and Joey talk to each other before moving forward with their respective relationships. Joey is reluctant to bring up the subject, and Ross walks in on Joey and Rachel kissing. Meanwhile, Phoebe discovers that Mike has a girlfriend and Monica gets cornrows… Other notable episodes from Season 10 include “The One With Ross’s Tan” in which Joey and Rachel decide to be just friends once again and Ross gets a spray-on tan, and “The One Where Joey Speaks French” in which Monica and Ross’s father suffers a heart attack and Phoebe teaches Joey how to speak French for an audition…

Below is a list of episodes included on the Friends (Season 10) DVD:

Episode 219 (The One After Joey and Rachel Kiss) Air Date: 09-25-2003
Episode 220 (The One Where Ross is Fine) Air Date: 10-02-2003
Episode 221 (The One with Ross’s Tan) Air Date: 10-09-2003
Episode 222 (The One with the Cake) Air Date: 10-23-2003
Episode 223 (The One Where Rachel’s Sister Babysits) Air Date: 10-30-2003
Episode 224 (The One with Ross’s Grant) Air Date: 11-06-2003
Episode 225 (The One with the Home Study) Air Date: 11-13-2003
Episode 226 (The One with the Late Thanksgiving) Air Date: 11-20-2003
Episode 227 (The One with the Birth Mother) Air Date: 01-08-2004
Episode 228 (The One Where Chandler Gets Caught) Air Date: 01-15-2004
Episode 229 (The One Where the Stripper Cries) Air Date: 02-05-2004
Episode 230 (The One with Phoebe’s Wedding) Air Date: 02-12-2004
Episode 231 (The One Where Joey Speaks French) Air Date: 02-19-2004
Episode 232 (The One with Princess Consuela) Air Date: 02-26-2004
Episode 233 (The One Where Estelle Dies) Air Date: 04-22-2004
Episode 234 (The One with Rachel’s Going Away Party) Air Date: 04-29-2004
Episode 235 (The One with All the Other Ones: Part 1) Air Date: 05-06-2004
Episode 236 (The One with All the Other Ones: Part 2) Air Date: 05-06-2004
Episode 237 (The Last One: Part 1) Air Date: 05-06-2004
Episode 238 (The Last One: Part 2) Air Date: 05-06-2004

About the Author

Britt Gillette is author of The DVD Report, a blog where you can find more reviews like this one of the Friends (Season 10) DVD.