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Networking does not just mean attending business breakfast
meetings and handing out business cards, although those
meetings are effective too.

Networking is a powerful way of marketing your business because
it’s based on building relationships with people. When people
know, like and trust you, they’ll be more likely to use your
products and services. Plus they’ll happily refer their friends
and relatives to you (of course it helps if you offer high
quality service).

This word of mouth aspect of networking makes it very
cost-effective as a marketing strategy.

So how can you become a natural networker?
Here are a few suggestions.

a)Attend as many social events as you can.
They don’t have to be strictly business events either.
Even your child’s Parent Teachers Association meeting is
an event that you can use to your advantage (be creative
but not obnoxious).

b)Have a definite aim for attending each one. Your aim
could be to meet 3 new people and exchange details, or
it could just be to make some new friends. Either way,
don’t just go there aimlessly. Go with a purpose, and
spend your time there achieving that purpose.

c)Be genuinely interested in other people and their
businesses or occupations. People love talking about
themselves, so get at least 3 people to tell you about
themselves.

In most instances, this approach makes the other person
ask *you* to then tell him about yourself (what you’ve
been itching to do all evening!). Since they’ve talked
about themselves, they’ll be more receptive to what
you have to say.

d)Ask people how you can help them promote their business or
otherwise make their life better. Even if you can’t help
them directly, you may know someone who can.
If you’re talking to a business owner, ask them to tell
you exactly the sort of customer/client they’re looking
for. Let them know you’ll be looking out for clients for
them.

Again, this usually triggers a reciprocal offer.

e)Ask for their contact details. Get business cards from
business owners, and promise to keep in touch (which
promise you’d better keep or you’ll look bad:))
Offer your card/details also.

f)When talking about your business, don’t talk much
about yourself. Talk more about the benefits of your
products/services to others. That tends to get people
interested in what you’re saying, as they’ll be
thinking of anyone they know who might benefit from
your offer.

The trick about being comfortable in a social (read
‘networking’) event is to be genuinely interested in the other
person. Ask them about themselves. Focus on others and how you
can help them.

That way you’re not self-conscious, but you come across as
comfortable, confident and caring. People will want to know
more about you and do business with you, all because you
showed interest in them first.

Next time you’re in a social gathering, try the above tips and
see how easy it is to become a natural networker.

Dr Kem Thompson is a Success Coach, Speaker, Author.
She can help you achieve better results at work, business,
play, spiritual or in your social life.

For resources you can use today to create a better life,
sign up for her FREE ezine (and get a thank-you gift)-
‘Days of Success’ by submitting the form at http://www.successeminars.com/