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You are overlooking a highly effective and very low-cost sales
tool if your marketing activity does not include postcards.

Here are some of the many reasons postcards should be a part of
your marketing program.

1. Postcards work for any kind of business.

Postcards can produce all kinds of sales activity for all types
of businesses. For example, they can produce web site traffic
for online marketers, floor traffic for retail stores and sales
leads for direct marketers.

2. Designing postcards is easy and uncomplicated.

Designing an effective postcard is not complicated. It can be as
simple as printing your best small ad on a 4 x 6 card and
sending it to a list of potential prospects.

Postcards usually work best when the message is brief and the
postcard looks at first glance like a message from friend.

3. Printing postcards is simple and inexpensive.

You can print postcards with your own computer for about 1 or 2
cents each. Or you can have them printed professionally for
about 4 to 8 cents each.

4. There is a special low postage rate for postcards.

You can send any quantity of postcards by First Class Mail in
the US for only 23 cents each. The only requirement is that your
postcards must be at least 3 1/2 x 5 inches but no larger than 4
1/4 x 6 inches.

5. Postcards always get read.

Because postcards are delivered “ready to read”, almost
everybody will read it. Even people who usually throw out other
types of direct mail without opening them.

6. Postcards produce fast results.

Because postcards are simple and easy to use, they produce
results fast. You can mail postcards within a few days of
deciding to use them and you will start getting sales activity 2
or 3 days later. 7. Postcards are effective for generating web
site traffic.

One of the most effective postcard formats simply lists a few
benefits of a product or service on the card and tells the
reader to where they can get more information. This makes them
ideal for generating traffic to a web site.

8. Postcards multiply themselves.

Postcards are like small billboards. They often get saved by
recipients or passed on to others. 9. Markets can be accurately
targeted with postcards.

You can accurately target your best markets by sending postcards
only to mailing lists of prospects likely to be interested in
what you are offering.

10. Postcard marketing results are easy to measure.

Postcards normally generate over 90 percent of their total
response within 7 to 10 days. This enables you to quickly and
accurately evaluate the results of a postcard campaign.

For comments and inquiries about the article visit
http://www.losangelesprintingservice.com

On September 12, 2005, the newest member of the Disneyland family of theme parks and resorts opened to the public. Hong Kong Disneyland is located on the island of Lantau, positioned to look out over Penny’s Bay and the Chinese Sea. Started as a joint operation between The Walt Disney Company and the Hong Kong SAR government, Hong Kong Disneyland brings the magic of Disney to a whole new environment, respecting the aspects of the culture of the country where it makes its home. The park boasts 2 glamorous hotels, the Disneyland Hotel and Disney’s Hollywood Hotel.

Hong Kong Disneyland has some of the attractions that will be familiar to visitors of Disney’s other parks. Main Street looks like a piece of Americana transplanted, with the Hong Kong Disneyland Railroad for a trip around the park. There’s also Adventureland, with the exciting Jungle River Cruise and all of the animal sights and sounds. Tarzan has made his home in Adventureland, where guests can take a ride on a raft to cross to Tarzan Island where they can visit Tarzan’s Tree House. For those who love the movie The Lion King, there is a musical performance based on the story as well - The Festival of the Lion King.

In the original Disneyland, Fantasyland is well known for the symbol that people think of when speaking of Disney - Cinderella’s Castle. Hong Kong Disneyland’s version is the castle of Sleeping Beauty, where children can explore the fairy tale and their own imagination. They can also visit the grotto of another Disney princess, Snow White. Cinderella is there too, represented by a beautiful carousel ride. There’s everyone’s favorite bear at The Many Adventures of Winnie the Pooh ride. More popular Disney rides include the Mad Hatter Tea Cups and Dumbo the Flying Elephant. Children and grown-ups can watch a 3-D movie with all the favorite Disney characters at Mickey’s PhilharMagic or The Golden Mickeys at Disney’s Storybook Theater.

The fourth area, Tommorrowland, gives visitors a Disney vision of the future. The three main attractions include 2 of the fastest most exciting rides in the park. Space Mountain is a literally rocketing rollercoaster. Orbitron lets you pilot your own jet through the sky of whirling planets. You can also play a cosmic game of Buzz Lightyear Astro Blasters with the whole family. In 2006 guests will have a new adventure to enjoy. Autopia will have visitors driving futuristic electric cars around a track meant to envision the roads of tomorrow.

Visitors can choose to stay inside the park at one of the two beautiful new hotels. The Hong Kong Disneyland Hotel is designed to take you back in time to the grandness of the Victorian era. The European influence is obvious in the 400 luxuriously appointed rooms. Guests can enjoy spa services at the hotel as well. At Disney’s Hollywood Hotel, the 600 guest rooms are decorated in an art deco style, meant to bring back the allure of the golden age of Hollywood.

Although the park exposes local visitors to traditions and exhibits from the Western world, local culture is honored as well. At the opening ceremonies children sang in English, Cantonese and Putonghua. The Hong Kong Children’s Choir was followed by other local traditional performances such as Chinese acrobats and dancers performing a Lion Dance. The ceremonies were attended by members of the local government as well as representatives from Disneyland theme parks in other countries. The culture of the Hong Kong region is also reflected in the cuisine served throughout the park. Yes, guests can find food that is more often served in the West, but also local dishes that they’ll enjoy as well.

For more information on Disney hotels and parks visit www.Disney-Hotels.org - a complete guide to accomodations, dining, recreation and much more at Disney World and Disneyland.

The most important part of buying a digital camera is making sure that the one you select meets all of your needs.

Digital Camera 101

Better digital cameras uses a chip called a “Charged Coupled Device” (CCD) instead of film. Light enters the camera, through the open shutter, and strikes the CCD where it is converted to digital data before being stored in the camera’s memory.

While that is the simple description, things can get pretty complicated from there.

Megapixels & Resolution

Resolution is a measure of how many pixels are used to make a digital copy of an image. Pixels are tiny dots of light that make up a digital image.

The quality of a digital camera’s image is usually measured in ‘Megapixels’ where each megapixel represents one million pixels.

Here’s how to determine how many megapixels you’ll need depending upon the type of photos you will be taking and what you intend to do with them.

1 megapixel

Almost obsolete, you might still find these in cell phones, PDAs, and desktop “web” cameras. They’re OK if you only intend to email pictures to other people and those people aren’t going to be printing them.

1.1 to 2 megapixels

Only slightly better than the 1.0, this resolution is OK for an average 4×6 snapshot, but it isn’t going to be a production quality image.

2.1 to 3 megapixels

This is the beginning of the decent camera range. You get very good 4×6 images and reasonably good 5×7 images. These cameras are low cost and provide a good platform for beginners.

3.1 to 4 megapixels

You are qualified to say that you have a “pretty good” camera. You get professional quality 4×6 images, real good 5×7 and 6×9 shots, and somewhat decent, but not great 8×10 images.

4.1 to 5 megapixels and up

People will be saying “Hey, great pictures!”. You can count on professional images all the way up to 8×10’s. Of course, as the megapixel count goes up, so does the price.

If you are only going to be viewing your pictures online, such as posting them at a photo site or using them on your web pages, keep your money in your pocket and pick yourself up something in the 1.5 megapixel range.

If you will be shooting pictures that will be printed at a print house, such as for brochures, postcards, etc, then you will need at least a 5 megapixel camera if not higher. Of course, you’ll also need to have a fat wallet or a lot of open to buy on your credit card because, even thought prices are steadily falling, these puppies aren’t cheap!

Once you’ve solved the megapixel puzzle, the rest of a digital camera’s features, such as lens types, storage capacity and shutter speed are pretty routine and easy to understand. You shouldn’t have a problem deciding on those features.

About The Author

Warren Lynch http://www.wlynch.com has been shooting commercial photography since 1979 in Louisville, Kentucky. Clients include Makers Mark Bourbon, Heaven Hill, Yum Brands, GE, Fruit of The Loom and many more highly recognizable brands. Have him make your product more recognizable too.

Sign-up for Photopheed’s Daily Syndicated Newsletter, the Daily Digital Dose and also receive Bi-Weekly Digital Photography Tips and Techniques from Warren Lynch an award-winning commercial photographer . http://www.photopheed.com

Visit his website or call him at 1-502-587-7722.